I am a professional consultant focused on bridging communications gaps between ends users, sales, and service organizations using systems analysis and information architecture skills. I have over 25 years of experience in marketing and technical communications, including design, management, writing and training for sales and technical services professionals in technology markets:
- Collaboration systems consulting
- Sales technical training
- Services training development
- Marketing management
- Relationship marketing
- Marketing communications
- Branding
- Documentation management
- Technical writing
Recent Operational and Client Experience
Collaboration Software Pilot
Defined and managed a pilot rollout of enterprise-class
collaboration software (eRoom) for teams and projects for a large pharmaceutical
company. Customized eRoom environments for teams, rolled out product, coached
users, and provided technical support for teams during pilot with constant
feedback to sponsor on progress. Provided sponsor with decision-making
criteria and frameworks for purchase of product which would impact infrastructure
across corporation.
Organizational Analysis for Government Research Agency
Created organizational and workflow maps of formal and informal networks used
to develop agency research agenda. Provided analysis of value exchanges
that underpin those networks (used ValueNet methodology).
Target Customer Profile Development
For national broadcasting corporation, conducted structured interviews to provide
data for developing demographic-specific profiles and archetypes used to create
a broadband product concept (used Conceptual Design methodology developed by
InContext Enterprises).
Training Course Development for Technology Services
Developed training materials for senior technical support personnel who
work on sophisticated storage management and virtualization products; included
courses on storage appliance, storage management software, and tape library systems.