Networks, Complexity, and Relatedness
Inquiry and learning into social networks, organizational network analysis, and the relationships among people and systems in complex organizations and networks.


Tuesday, December 30, 2003

Social Networking Vendors Aim for the Enterprise

Here's a good summary from eWeek of what the leaders in the SNS (social networking software) biz are looking to do in 2004. More focused on real applications in the enterprise.

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Sunday, December 28, 2003



Cory Doctorow on the next 20 years

If you haven't seen statements for 2004, these are three paragraphs worth a read. (The second includes welcome satire on the effect of some of the social networking messages.)

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Friday, December 19, 2003



Cynthia's Social Software List

Cynthia Typaldos has created a database listing various social software applications. I, for one, am very glad to see this, and am not surprised that Cynthia is the one who has done it. Thanks, Cynthia!

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InfoWorld: Social networking targets the enterprise: December 15, 2003: By Ephraim Schwartz: Applications

InfoWorld: Social networking targets the enterprise: December 15, 2003: By Ephraim Schwartz: Applications. A good and concise article about the connection between social networking software and CRM. Highlights some of the current conversation I've had with my client about what CRM is really about -- the contacts and connections among individuals at different levels in the company, and situational awareness about "last contact" made, and so on.

Schwartz also raises the persistent question of traction -- when the novelty fades, how much will people really want to share about their contacts?

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Friday, December 12, 2003



Social networking etiquette

Stowe Boyd (who has moved his blog, btw) points at Esther Dyson's blog, wherein she acknowledges that she likes LinkedIn, and offers some hints at etiquette of social networks.

I was recently told of a case wherein an introduction (and subsequent conversations) resulted in a job offer. The person who made the introduction didn't find out until he was the recipient of a "landed" email message that went out to many different distribution lists at the same time. He was a bit dejected that he hadn't received a personal communication with a thank you for providing the introduction in the first place, or an acknowledgment of some. Let's just say that some social capital was lost.

Social capital, reputation, and "relationship currency" (the phrase used by the Rhythm of Business folks), are all at play in social software, Lori Wizdo pointed out to me over drinks in Philly on Tuesday night. (Lori is the VP of Marketing at Kamoon, and is really attuned to the social network consequences of expertise location.) She was very miffed at a colleague to whom she had provided my name -- miffed that he hadn't followed up with me until she pinged him over the head with big "AHEM".

This reminded me of the etiquette involved, as etiquette has alway provided clues for saving grace (and social capital). It's true as Lori says, when you make an introduction, or request an introduction, or fail to follow up on a connection, you are tendering social capital. Norms are going to play a very big role, and Esther's blog has pointed out a few.

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Philadelphia Connect

I had a quick trip for Philadelphia for a good session with the Knowledge Management group there. KMG is a great example of a "learning network," intentional and self-organizing. It's been going for five years, and so is clearly doing something right. I spoke with two co-panelists, Eric Stein (Penn State) and Joan Allatta (Wharton). Both have done work in social network analysis and shared their case studies and learning. The work all dovetailed nicely, and I was glad I made the trip, even though I had a terrible drive both ways.

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Sunday, December 07, 2003



The networks and the relatedness

Our Gennova team had a good meeting with Ross Dawson, fresh from the Living Networks conference (as posted last week). We found multiple connections, talked about social software, about trust, and the usual suspects in the universe we jointly dwell. Yes, we all understand that it's about networks, that this is the new reality of business, of relationships, of learning. And we have to remember that we are early adopters (if not among the visionaries) in this Rogers curve of understanding.

And I was reminded that it's about clarity and consistency of message. Ross's mission is to infuse the meme of "living networks" into the world. I am still dancing with multiple themes, and the language hasn't crystallized yet. You can't move the world without a word.

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Tuesday, December 02, 2003



Stowe Boyd always says it best

[From a Ryze posting: The Promise and Pitfalls of Social Networking, Stow Boyd in Darwin Magazine.]

Stowe gives substance to my complaint in my blog about Spoke: you can't go inviting all your colleagues into multiple standalone social networking "services:"

"Like the world of instant messaging, the lack of interoperability between social networks has led to a fragmented and non-uniform market for social capital exploitation. It's just too much work to upload your contacts into all the various mass-market social networking solutions, and actively participating in more than one or two of them would require too much care and feeding.

We are stuck at the Beta-versus-VHS fork in the road, where some company (or a few at the most) will break out of the pack with a winning business model, and establish a de facto standard for social networking, either as a monopoly (like Office) or through interface and protocol standards (like POP3 and SMTP). "


He goes on to say that the networking software must be integrated into the tools in which we live. I was surprised one day by Spoke, which has given me an extra toolbar in Outlook (as has LinkedIn). I wanted to search my contacts to verify the spelling of someone's last name, and I searched the Spoke search by mistake. If my network had been large, it would have been very interesting to see what serendipity would have brought me!

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