Networks, Complexity, and Relatedness

Networks, Complexity, and Relatedness
Inquiry and learning into social networks, organizational network analysis, and the relationships among people and systems in complex organizations and networks.

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Saturday, November 13, 2004

Niche Communities November 17

Mark Bonchek sent a text summary of an article on building niche communities by Steven Van Yoder and David Steele. It had interesting insights on building a "niche community" as part of a marketing strategy for business development. The Get Slightly Famous Web site has some provacative materials. The "teleclass" on Building Niche Communities is November 17. The tips are:

Tips for a Successful Niche Community

Define your niche and do your market research.
A clear and realistic set of community goals.
Actively recruit new members.
Provide more value than expected.
Take responsibility for the leadership and outcome.
Involve participants
Don't do it alone.
Form strategic alliances.
Actively promote your niche community.

Copyright 2004, Steven Van Yoder. All rights reserved. Get Slightly Famous is a trademark of Steven Van Yoder.

These are not rocket-science, and apply to communities of almost any sort. But I really like "provide more value than expected."

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