Inquiry and learning into social networks, organizational network analysis, and the relationships among people and systems in complex organizations and networks.
| Networks, Complexity, and Relatedness Inquiry and learning into social networks, organizational network analysis, and the relationships among people and systems in complex organizations and networks. |
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Friday, February 03, 2006 Everything is Marketing A recent post by Ross Dawson gave a link to a great article by David Maister, called "Marketing is a Conversation." Of course my ears always perk up when I hear the word conversation in a business context. Work is conversation. Life is conversation and (of course) marketing is conversation. The article, co-authored by Lois Kelly summarize the importance of shifting the notion of communications in marketing toward genuine conversation, speaking and listening in a way that builds relatedness. The article includes some guidelines for creating and conducting effective conversations that hearken back to solid dinner-party conversation and story telling.
Comments:
Thanks for the kind words about the article. Isn't the logical consequence of "everything is marketing and marketing is everything" the statement that "everything is everything"? (grin). Oh, boy, we all need help navigating our way through all this don't we? Thanks for your contribution to the "map of the network."
Everything is everything is hard to argue with! The "marketing is everything" Patti refers to has more to do with the lens I see the world through than with logic. (For example, I see Karl Rove first as a marketer rather than as a politician.)
Any navigation help appreciated!
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